Responsible AI Use Statement

1. Introduction

At OrbExperts, including but not limited to OrbExperts OÜ, our mission is to empower our people to harness AI, technology, and human skills to drive transformation and shape the future in a changing world. At OrbExperts we are committed to the responsible use of AI across our products, services and learning platforms. We ensure any AI use aligns with global best practices, ethical standards and user trust. This commitment is reflected in our responsible use and ethical principles set out below.

OrbExperts is committed to ensuring responsible use of AI by:

• Being transparent where appropriate in disclosing when we are using AI within our services and/or where content is created by AI then marking, where applicable, any content generated by AI as such; and including any reference used by the AI in generating the content within footnotes.
• Constantly improving and evaluating the use of each deployed AI tool used. For example, for inaccuracies within the AI generated content, copyright and intellectual property infringement.
• Adopting policies and procedures to ensure appropriate measures are in place to ensure effective oversight of AI use. This includes providing employee training on responsible and proper use of AI.
• Following government guidelines, legislation and advice as applicable to ensure that AI usage by us follows any applicable laws and regulations. This includes regularly checking for any updates or changes made by a relevant authority.
• Obtaining consent where appropriate from clients and users for use of any of their data prior to any use of AI functions within the OrbExperts Group's services.
• Collaborating with experts and industry leaders to promote a culture of AI innovation within our organisation, including drawing on expert insights to ensure we continue to meet the latest governance and ethical standards in an ever-evolving landscape.
• Having a client centric approach to improve customer experiences, offering personalised learning pathways, experiences and being agile and responsive to trends, whilst protecting an individual's privacy.

2. Our AI Ethical Principles and Alignment with OECD AI Principles

To support our responsible use of AI we've developed a set of ethical principles which provide the framework for how we use, develop or implement AI throughout OrbExperts. These principles are carefully aligned with the internationally recognised OECD AI Principles, ensuring that our AI solutions are ethical, trustworthy and beneficial to all stakeholders.

Our 7 ethical principles are:

1. We will aim to ensure human oversight and explainability over AI.

We will aim to ensure that our AI is subjected to the appropriate direction, control and oversight by a human. We will develop AI which allows the end user to give appropriate feedback and provide relevant explanations.

2. We will aim to ensure fairness and representation in the input and output of AI.

We understand that AI algorithms and data sets can have the effect of reducing, reinforcing or reflecting unfair bias. We will seek to avoid any unfair bias within our AI systems by rigorously testing any AI applications which are used, implemented, or developed within OrbExperts.

3. We will aim to incorporate privacy and data governance into our application of AI.

We will aim to incorporate all relevant privacy policies and principles into any development, implementation, and use of AI applications to ensure that there are the appropriate safeguards and control over use of the data. We will aim to give the opportunity for notice and/or consent over any use of a user's data by an AI tool.

4. We will aim to be transparent in our use of AI.

We will seek to disclose when a user is interacting with an AI tool or where we have used any content created by an AI application.

5. We will aim to be accountable in our use of AI.

We have various mechanisms in place to ensure responsibility and accountability for AI used, implemented, or developed by OrbExperts, including redress mechanisms, for the duration of the AI's lifecycle.

6. We will aim to ensure the safety and security of AI's application.

We will continue to develop and incorporate processes into our monitoring and evaluating of AI to ensure that the AI is secure and reliable throughout the AI's lifecycle. We will ensure that any AI developed by OrbExperts has the necessary safeguards in place to ensure the AI is not used for harmful purposes.

7. We will take into account social and environmental factors in our development and application of AI.

We will seek to monitor and measure, to the extent reasonably possible, the social and environmental impact of all AI implemented, used, or developed by OrbExperts.

By aligning our internal ethical principles with the OECD AI framework, we ensure that our AI technologies meet the highest standards of trustworthiness, fairness and social responsibility.

3. Governance and Oversight

We have implemented a structured AI Governance Framework to ensure ethical design, deployment and ongoing monitoring. Key features include:

• An internal AI Governance Committee
• Internal AI policy for all staff to comply with
• Staff training in responsible AI use and bespoke training for specific AI tools
• Due diligence processes and oversight for all third-party AI tools and vendors
• All AI tools and initiatives must be reviewed and approved by the OrbExperts team, who maintain central visibility and oversight before any onboarding, trials, or use take place.

We encourage feedback on the usage of AI-powered features. Feedback and concerns are routed to our product, data, and governance teams and are considered as part of our ongoing AI risk and compliance review.