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A practical intermediate course for teams already using AI tools. The focus is on working more effectively across research, segmentation, content, channel planning, and measurement by introducing clear workflows and fit-for-purpose tools. Participants use real cases and guided practice to build an AI assisted strategy stack.
You will connect business goals to an AI enabled marketing plan, select the right tools for each job, and create reusable prompts, templates, and checklists. You will set up lightweight governance so outputs stay accurate, on brand, and privacy safe.
After this training you will be confident in:
• Translating business objectives into an AI assisted marketing strategy
• Building simple data to insight workflows for audience, competitor, and trend research
• Crafting positioning, message houses, and content plans with AI guardrails
• Selecting channels, budgeting at a high level, and setting testable hypotheses
• Measuring impact and iterating with dashboards, evaluations, and decision rules
• Familiarity with core marketing concepts and common channels
• Access to AI tools you already use plus sample materials you can share in training
• Optional but helpful: brand guidelines and recent analytics snapshots
*We know each team has their own needs and specifications. That is why we can modify the training outline per need.
Module 1: Objectives, guardrails, and AI tool selection
• Map business goals to marketing objectives and constraints
• Define brand, legal, and privacy guardrails for AI assisted work
• Choose a simple stack for research, drafting, and evaluation
Module 2: Data to insight workflows
• Audience and competitor scans using structured prompt frameworks
• Trend and keyword exploration with triangulation for reliability
• Summaries that capture signals, caveats, and open questions
Module 3: Positioning and message architecture with AI
• Draft positioning statements and value propositions per segment
• Build a message house and tone guidelines that scale across channels
• Create reusable prompts for voice, examples, and banned claims
Module 4: Go to market focus and content plan
• Select priority segments and minimum viable offers
• Outline themes, formats, and cadence aligned to the journey
• Prepare a simple 4 week plan with owners and checkpoints
Module 5: Channel mix and activation
• Match channels to intent and budget across the funnel
• Create channel specific briefs from one source of truth
• Draft variants for web, email, and social while preserving key facts
Module 6: Measurement and experimentation
• Build a KPI tree and reporting cadence for stakeholders
• Set hypotheses and decision rules for continue or pause
• Prepare a lightweight dashboard specification and tagging checklist
Module 7: Workflow automation and collaboration
• Create templates for briefs, content outlines, and reviews
• Standardize handoffs with naming, version notes, and approvals
• Integrate AI outputs into shared drives, project boards, and calendars
Module 8: Governance and continuous improvement
• Privacy, disclosure, and brand safety reminders in prompts and templates
• Bias and misinformation checks with escalation paths
• Maintain a living library of prompts, checklists, and approved phrasing
Hands-on learning with expert instructors at your location for organizations.
Master new skills guided by experienced instructors from anywhere.
