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ChatGPT for Public Relations and Crisis Management

ChatGPT for Public Relations and Crisis Management

A practical intermediate course on using ChatGPT to plan messaging, craft content, and coordinate rapid response in high pressure situations. Participants learn reliable prompting patterns, review workflows, and risk controls designed for PR and communications teams.

What will you learn?

You will translate PR objectives into clear prompts and reusable templates, create channel ready messages, and run a lightweight crisis room workflow with approvals, fact checks, and escalation paths. You will also set up monitoring prompts, evaluation checklists, and post incident reviews that improve over time.

After this training you will be confident in:

• Turning briefs and background packs into accurate key messages and talking points

• Producing platform specific content for web, email, and social with consistent tone

• Running a crisis response workflow with approvals, source checks, and escalation

• Coordinating stakeholder updates and Q and A with traceability and version notes

• Measuring impact and learning from incidents without risking brand trust

Requirements:

• Comfortable with office tools, PDFs, and shared drives

• Access to ChatGPT and non sensitive sample materials you can use in training

• Optional but helpful: your brand voice guide or messaging pillars

Course Outline*:

*We know each team has their own needs and specifications. That is why we can modify the training outline per need.

Module 1: PR objectives to prompts

  • Map audiences, objectives, and constraints into prompt structure
  • Create instruction blocks for tone, disclaimers, and sensitivity flags
  • Build a simple brief to message pipeline with traceable outputs

Module 2: Channel ready content

  • Draft press statements, blog updates, and executive quotes from a single source of truth
  • Adapt messages for social, email, and media outreach while preserving key facts
  • Set guardrails for claims, numbers, and embargoed information

Module 3: Review and approval workflow

  • Checklists for fact accuracy, legal review, and brand style
  • Comment resolution prompts and redline ready change summaries
  • Version control tips so approvers see what changed and why

Module 4: Monitoring and early signals

  • Prompt patterns for daily media scans and sentiment recaps
  • Triage categories and confidence wording for leadership updates
  • Trigger thresholds for moving from watch to response mode

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Module 5: Crisis playbooks with ChatGPT

  • Define incident types, stakeholders, and first hour actions
  • Draft initial holding statements and internal FAQs
  • Build a cross channel update plan with cadence and ownership

Module 6: Real time response coordination

  • Structured prompts for incident threads, action logs, and approvals
  • Decision logs that capture sources and rationale for each public line
  • Escalation paths to legal, execs, and external partners

Module 7: Risk, ethics, and compliance

  • Privacy and defamation guardrails in prompts and templates
  • Bias, misinformation, and deepfake considerations with mitigation steps
  • Safe handling of confidential inputs and distribution lists

Module 8: Measurement and continuous improvement

  • Define success metrics such as reach, sentiment shift, and correction pickup
  • Create a post incident review template with lessons and ownership
  • Maintain a living library of prompts, checklists, and approved phrasing

Hands-on learning with expert instructors at your location for organizations.

2.022€*
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Level:
beginner
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Duration:
14
Hours (days:
2
)
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Training customized to your needs
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Immersive hands-on experience in a dedicated setting
*Price can range depending on number of participants, change of outline, location etc.
Get Quote

Master new skills guided by experienced instructors from anywhere.

987€*
Graph Icon - Education X Webflow Template
Level:
beginner
Clock Icon - Education X Webflow Template
Duration:
14
Hours (days:
2
)
Camera Icon - Education X Webflow Template
Training customized to your needs
Star Icon - Education X Webflow Template
Reduced training costs
*Price can range depending on number of participants, change of outline, location etc.
Get Quote