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Adobe Journey Optimizer Fundamentals

Adobe Journey Optimizer Fundamentals

Build a solid beginner-level foundation in Adobe Journey Optimizer. Across two days of short explanations, demos, and guided exercises, participants learn how to design simple, reliable customer journeys using audiences, events, and core channels.

What will you learn?

You will understand AJO building blocks and create two practical journeys you can reuse: a welcome journey and a reactivation journey. You will also set up basic channel presets, apply simple decision rules, and read essential reports to improve outcomes.

After this training you will be confident in:

  • Explaining AJO basics: journeys, events, audiences, decisions, channels, reporting
  • Creating simple event-triggered and audience-triggered journeys
  • Configuring baseline email or SMS channel presets and composing a message
  • Applying simple decision rules for offers and frequency control
  • Checking live journey results to make safe, incremental improvements

Requirements:

  • Basic familiarity with digital marketing or product communications
  • Comfort using web applications and spreadsheets
  • Access to an AJO sandbox or training tenant with permission to create journeys and messages

Course Outline*:

*We customize the course outline and content to your specific needs and relevant use cases.

Module 1: Orientation and setup
  • Where AJO fits in the Adobe ecosystem
  • Tour of the interface and key objects
  • Tenant hygiene: roles, workspaces, and naming basics
  • Guided walkthrough of a starter project space

Module 2: Audiences and events
  • Audience basics: segments, readiness, and profile attributes
  • Event basics: event vs audience entry and payload essentials
  • Choosing between event entry and audience entry for common scenarios
  • Connect a simple audience and validate counts

Module 3: Build a welcome journey
  • Journey canvas fundamentals: activities, conditions, waits, exits
  • Channel presets overview for email or SMS
  • Message composition with basic personalization tokens
  • Frequency controls and beginner guardrails
  • Create a welcome journey from entry to message to exit and run a quick test

Module 4: Channels setup essentials
  • Email and SMS prerequisites at a glance
  • Creating a channel preset and establishing an approval flow
  • Preparing one reusable preset and a simple message template

Module 5: Intro to decision management
  • When to use decisioning instead of static content
  • Simple placements and eligibility rules
  • Light-touch capping and prioritization
  • Attach a basic offer decision to the welcome journey

Module 6: Reactivation journey and improving results
  • Design a reactivation journey using audience entry
  • Add conditions for timing and suppression
  • Read live reports for delivery, engagement, and drop-off
  • Make safe tweaks, document changes, and define next steps

Hands-on learning with expert instructors at your location for organizations.

2.022€*
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Level:
beginner
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Duration:
14
Hours (days:
2
)
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Training customized to your needs
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Immersive hands-on experience in a dedicated setting
*Price can range depending on number of participants, change of outline, location etc.
Get Quote

Master new skills guided by experienced instructors from anywhere.

987€*
Graph Icon - Education X Webflow Template
Level:
beginner
Clock Icon - Education X Webflow Template
Duration:
14
Hours (days:
2
)
Camera Icon - Education X Webflow Template
Training customized to your needs
Star Icon - Education X Webflow Template
Reduced training costs
*Price can range depending on number of participants, change of outline, location etc.
Get Quote